Auftraggeber
Pioneer Investments
A brand goes global
Pioneer belongs to UniCredito. From a worldwide perspective Pioneer’s communication was contradictory and full of gaps. In order to do justice to a brand with a global presence, Pioneer sought a new way of communicating.
SpiekermannPartners developed a system of constants and variables based on the brand positioning which allows for consistent communication, worldwide.
Once they had developed a corporate design system including logo, colour, typography and layout principle, SpiekermannPartners redesigned everything. That includes office stationery, the website and all business literature. The new design for information graphics has been particularly successful in distinguishing the brand from its competitors.
