We develop the visual elements (like logo, typefaces, colours, image styles, layout styles, sound) and their interaction within an integrated system which represents the brand appropriately and credibly.
No brand without strategy. We help define communication goals and visualize brand values. Only then can we start the actual design process.
Four out of our six partners are experienced type designers. Among our projects have been complex typographic systems like those for Bosch or Deutsche Bahn. Where else would you find that type (!) of massed competence?
Magazines and newspapers are complex design systems, as well as brands in a competitive market. We approach these projects both as information designers and brand strategists. A rare mix, not usually employed.
Websites can only be successful if they combine precise analysis with impeccable programming and attractive design. That is why our planners, programmers and interactive designers work hand in hand from the beginning of a project.
TV stations are brands and their products need to be distinguishable. Convincing information design with distinctive typography, our special skills, come in very handy here.
This is where typography meets the third dimension. A favourite application for our talents as type-, information- and product designers.
It is our aim to make ourselves superfluous (at least in the long run) by providing comprehensive and comprehensible documentation for the design systems we develop.