Clients

Pioneer Investments

Pioneer Investments – a brand goes global

Pioneer belongs to UniCredito.
From a worldwide perspective, Pioneer's communication was contradictory and disjointed. In order to do justice to the demands of an emerging global brand, Pioneer sought a new communicative direction.

SP developed a system of visual constants and variables based on the brand positioning for its worldwide look:

• Basic elements (logo, colours, typography, layout principle)
• Stationery
• Internet
• Business literature
• Powerpoint charts

The new design of the information graphics in particular helps to differentiate Pioneer from the competition and is appreciated by number-oriented advisers and clients alike.

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