Clients

Gravis

The largest German Apple dealer reinvents itself

Gravis is the largest Apple dealer in Germany, with over 25 retail outlets throughout the country.

This is both a blessing and a curse. Apple guarantees public recognition and a growing circle of extremely loyal customers. However, this leads to the problem of how to establish Gravis as a brand in its own right.

SP devised a communication strategy where the new Gravis brand can unfold without being in competition with Apple. The corporate design has to convey the idea of 'digital lifestyle': Gravis is more than just Apple and offers many products by other brands. SP developed parameters for:

• Image- and word mark, colour, typography, layout concept
• Exclusive fonts for pictogrammes and product labelling
• Advertising (catalogue, flyers, ads…)
• Brand communication in the stores (displays, branding, signage)
• Shopfitting

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