Auftraggeber
n-tv
Repositioning the news
News channels are not easily distinguished from their competitors, due to the similarity of their core product, the news. n-tv looks to strengthen its client base and individuality in order to be perceived as a brand.
The n-tv directors developed strategic positioning options in two workshops run by SpiekermannPartners. By separating the product (news) from the channel, n-tv grows stronger as a brand. The On Air design incorporates trailers, openers, information graphics, sound and the entire studio background.
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