Auftraggeber
Corporate design for Messe Frankfurt
Messe Frankfurt organises over 100 trade fairs of many kinds worldwide, each with its own logo and individual visual image. One of the major aims of the redesign is to capture this diversity by allowing maximum freedom of design for the events while at the same time strengthening their relation to the umbrella brand.
The layout principle is derived from the proportions of the picture mark. An unmistakable characteristic is achieved by specifically arranging design elements in the relation 5:8. This creates a visual relationship between the look of the company and the individual products.
Its own in-house typeface, ‘Messe Univers’ helps attain this aim. All event brands are set in this face, so that they now speak one language.
