Auftraggeber
Gravis
Germany’s largest Apple dealer reinvents itself
Gravis is the largest German Apple dealer, with over 25 stores. This is both a blessing and a curse. Apple guarantees brand recognition with a growing circle of extremely loyal buyers. At the same time, however, Gravis has the problem of establishing itself as an independent brand.
SpiekermannPartners developed a communication concept in which Gravis can thrive without competing with Apple. The corporate design conveys the idea of ‘Digital Lifesyle’; Gravis is more than just Apple, and offers many products by other companies.
Along with symbol and word-mark, colour, typography and layout concept, SpiekermannPartners developed an exclusive typeface for pictograms and text labels, in addition to store design and brand communication at the POS.
