Auftraggeber
Deutsche Bahn
A state owned company faces competition
The ‘railway’ of yesteryear is today a worldwide logistics service provider. Rail passengers, journalists, shareholders, the public: all have to be equally confident of the company’s capabilities in the future. The company first has to work up trust in the new strategy. Deutsche Bahn can meet this challenge in visual communication by delivering as clear a public image as possible.
SpiekermannPartners developed a design system that reinforces the visual identity of DB as a brand, and integrates its worldwide acquisitions. Part of it is the award winning ‘DB Type’ exclusive family of typefaces. The corporate design framework connects the otherwise heterogeneous communications of different business areas.
