Clients

n-tv

Repositioning the news

News channels cannot be distinguished from one another due to the evident similarity of their core product; the news. n-tv aspires to a greater degree of client-bonding and originality in order to be perceived as a brand.

The management team of n-tv developed strategic options for the positioning of n-tv in two SpiekermannPartners-hosted workshops. SP separated the product (the news) from the channel, thereby strengthening n-tv as a brand.

For the on-air design, SP developed new concepts:
Trailers, openers, information graphics, sound, studio background.

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