Clients

Bosch

Bosch – a major corporation concentrating on the fundamental

Bosch is a global player that combines thoughtful modernisation and tradition spanning decades. Its visual appearance needed to be updated to look fresher and more contemporary, and the entire communication was to be united under one brand.

The new visual strategy incorporates all business units under the same logo and claim. All the basic elements were overhauled and redesigned, from the exclusive in-house typeface through to the colour concept and the consistently applied layout system. The three-dimensional logo redesign – the Bosch ”armature“ – was the starting point for modernising the brand.

SP divided the corporate design programme into the following projects:

• Advertising, literature, typeface design
• product/packaging
• stationery
• transport
• fairs & exhibitions
• brand management
• extranet
• style guides

• 
• 
• 
• 
• 
• 
• 
• 
• 
•